Are you planning a company picnic, customer appreciation day, or business team building day in the near future? Business events and corporate parties can be difficult to pull-off successfully without the right resources. You may have even attempted a professional gathering and had not so great results. Oftentimes, the best way to help your company is by studying your successful competitor’s techniques and molding them to your own business framework. When your organization’s reputation is at risk, it’s time to look at some vital tips you can learn from competitor businesses. So here we have it, 10 things your competitors can teach you about event management.

1. They Choose Target Audience

The reason why your business competitors have been so successful is that they chose a specific target audience for their event. Whether it’s a certain demographic for a customer appreciation day, or potential clients for a business event, all human and business data is utilized and geared towards a specific audience or client. Being as specific as possible with a target audience the essential first step which gives your competitor its business event planning edge.

2. They Have A Clear Purpose

After a specific target audience has been chosen it is time to define a more focused purpose for the event. A successful business always knows exactly WHAT the precise purpose for their event is. Before a calculation of your return on investment can be made, you need to know what your key variables are- without a clear understanding of your events purpose, and strong achievable objectives, your business event will doomed as a regrettable failure. The vital difference your competitor makes is having a clear purpose supported by attainable objectives.

3. They Set Measurable Goals

You may have a slight idea, or even a large concept, of the main goals of your business event are. But are your goals specific enough to be measurable? Of course you want your event attendees to be happy, but can you measure happiness? The major distinction between you and your competitor is that they set measurable goals. The best measurable goals are empirical in nature, like the amount of publicity received, connections made with key clients, or simply, the number of attendees at your event. Setting measurable goals is a surefire, and scientific way you can make sure the purpose of your event is realized.

4. They Continue to Learn

If you are in event management, you know that not everything will go according to your plan. This does not mean it is your fault, but it does mean that you will need to handle any mistakes or stress during the event. Those who are in the event management business are never done learning. Take a page from your competitor’s book and note what went well and what can be improved upon. At your next event, you can make sure to knock it out of the park.

5. They Check Their Calendar

Your competitor always checks their calendar, and not their personal calendar, the calendar of every single competitor business event in proximity to their own. If you have managed a not-so-great business event in the past, you know that time can be your worst enemy. Your rivals know how to use time to their advantage, using it to make sure they pick the perfect date, and achieve objectives right on schedule. While keeping your own timetable on track is essential, so is checking for other events that your target audience might be attending.

6. They Know Their Limitations

You may have all your variables in place, objectives set, and a defined purpose for your event, but are you sure your grandiose visons are achievable? One mistake successful competitor event managers don’t make is overextending themselves past realizable goals. While your party concept may be expensive and flashy, your company’s budget may not be able to realistically handle it. If your company’s budget is small, you may have to compensate with a lot of creativity and hard work on your end. This is why knowing your limitations, primarily budget and time-wise, is a deciding factor in whether your event sinks, or rides the waves of success.

7. They Pick The Perfect Venue

No one wants to attend a black-tie event in a rusty warehouse, or drink and relax in an uptight business setting. One way your business rivals have upped their chances of event success is by carefully selecting the perfect venue. When selecting a venue for their team building and staff fun day, your competitors choose an exclusive private park with booth games, entertainment, and fun foods- they didn’t hold it in their dusty conference room with piñata and a bottle of sparkling grape juice. Even if you don’t think you can afford to locate your event in a luscious private park, there are probably many options you haven’t considered. Be creative, and take the time to hone in on a perfect event location.

8. They Make It Social

If you haven’t been hiding under a rock for the past decade, you know that social media outreach, and advertising is a key component to gaining new customers, and keeping in touch with previous ones. If you are having a city-wide customer appreciation day, or even a small VIP event for a few top investors, getting the word out on all your social businesses social-media accounts is key to success. If your event isn’t listed on social media, it’s a guarantee that your event won’t reach its full potential.

9. They Use An Event Management Service

Using a quality event management production company, party planning company, or professional corporate party planner, is one best kept secret competitors don’t want you to know about. If you have ever wondered why your event almost destroyed your company’s reputation, and your competitors event went off with bombastic success- its because they used a professional event management service, and you didn’t. When choosing a professional party planner, your competitor only contracts with the best companies, like the professional party planners at James Events. And here’s a pro tip: If you are a business in the LA, San Diego, Long Beach, Bakersfield, Anaheim, Santa Ana, Riverside, Chula Vista, Irvine, or San Bernardino area, checking out is your best bet for throwing an amazing event.

10. They’re Innovative

Even if you have hired an event management service, are you sure you both are innovative enough to pull off the event? While putting everything about your event down on paper is relatively easy, realistically pulling it off in the exact way you imaged isn’t always possible. This is why you and your event management service should review different event choices, and always be flexible when it comes to change. If you don’t feel confident in your own innovation skills, a quality event production company will always offer new and trendy ideas that are sure to impress your clientele.

As you can see, letting your business competitors and rivals teach you is a great way of gaining valuable knowledge for your own company. Don’t be a failure- make sure your event is specific, measurable, attainable, realistic, and time-based. And definitely make sure to hire a great event management service, it’s the secret your competitors use to have an amazing event every time. So get started planning, and contact the event planning experts @ today!